Archive for July 31st, 2009

Friday, July 31st, 2009 | Author: Michael

The problem with email isn’t the most obvious one, like spam. No, one of the most awkward problems is just how much email many of us want to keep. Just as an example, I move my emails from family members into a special folder, which keeps them neat. That’s great, but as they’ve grown over time they’re cluttering up my email application and making it slower. I don’t want to get rid of them, so what can I do?

You can read more about one particular solution at by clicking here.

If you use Mozilla Thunderbird, you’ll already know it’s free and it’s great. But if you have a lot of accounts in it and lots of incoming email, it does slow down. To use it efficiently you need to keep the number of emails in it down to a sensible level. Some people have many thousands of emails in their email application.

I kept that many emails because I wanted to be able to access information whenever I needed to. That’s great, but the truth is most of us only need to access old emails once or twice a month ,at most. For me, I was running a sub-optimal system and my email application was very slow Using an email backup system now gives me the best of both worlds. I can quickly search for an old email whenever I need one, but my normal email system runs fast and lean, which saves me time every day.

Well, there are several solutions to email backup software and many of them are free.

The various solutions aren’t particularly easy to use. If you’re looking for an easy solution check this list of the facilities to look out for:

1) One click backup

2) Secure database backup – important if you want to keep the emails for years to come!

3) Easy viewing of stored emails

4) A rapid search facility

5) Burn to cd archiving

When you install your solution here’s a tip for you: delete your spam before you do the backup! There’s nothing worse than backing up a ton of spam messages.

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Friday, July 31st, 2009 | Author: Michael

One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. More precisely, there are many “gurus” who try to make it complicated. Aside from whatever motivation they might have to do that online profits occur from one simple equation –

Traffic + Conversion = Sales

– performed over & over again

There are MANY ways to get traffic (visitors) to your site and cause them to take some action or “convert,” which will either result in more leads or (less frequently) result directly in more sales to your business.

So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. When you drive you only need to know two pedals, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:

Traffic Generation

1) Twitter — highly effective for targeting your niche and developing the conversation with your customers and prospects. There really is nothing like it. However, most businesses don’t know how to use Twitter effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day like “What’s for lunch?”… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.

2) Video marketing — one of the fastest ways to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.

3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Conversion

1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”

2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.

If you have trademarked the term “whizbang,” then I apologize in advance. ;)

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof –

Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)

 

     

  • Local artist went from three visitors a day to an average of 41 visitors a day
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  • International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy
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  • Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day — on the same traffic.
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I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively.  There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook  750 Traffic Generation Methods.

Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales… The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.

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Friday, July 31st, 2009 | Author: Michael

Acne control usually takes the form of topical application products containing benzoyl peroxide. The problem is that this compound can be a major skin irritant. Peroxide is an oxidant that can damage healthy skin tissue. You will find help with pimples within this article.

Though such applications are very effective in severe acne control, the user should weight the pros and cons of using benzoyl peroxide-based products carefully before actually prescribing them. It is best to consult a dermatologist for this.

Many dermatologists also favor tretinoin, since it has a dermabrasive (i.e. skin peeling) effect. This causes the skin’s pores to decongest. Invariably, tretinoin aggravates the acne before it begins to clear it up. Some unpleasant side effects like temporary pigment changes and flushing, stinging, swelling and scaling of skin can also occur with trenitoin.

This are expected side effects and there is no call for panic unless the symptoms do not go away. Tretinoin-based acne control products are available in the form of gels, lotions and creams for topical application. Using them regularly can produce favorable results in less than a month. Tretinoin treatment is for a medically specified period only. Its use should not extend beyond this period.

Acne light treatment: In acne light treatment intense blue light or red light is used to irradiate the affected area. The irradiation generates free radicals in porphyrins of the bacteria, which kills the bacteria. If the affected area is pretreated with delta-aminolevulinic acid (ALA) the results of acne light treatment are enhanced further.

This is because ALA increases the levels of porphyrins in the bacteria. Acne light treatment is considered the best acne treatment because it has a success rate of almost 75%, has no side effects and the chances of the bacteria developing resistance is remote. Acne light treatment takes about 2 to 3 months.

Antibacterial pimples treatments: The most popular pimples treatment is benzoyl peroxide treatment. Benzoyl peroxide is an anti bacterial and kills the pimples bacteria. Benzoyl peroxide is considered the best over the counter acne product.

Antibiotic pimples treatments: For severe pimples usually antibiotic pimples treatment is prescribed. However antibiotics have effectiveness for a limited period only of about 3 to 6 months.

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