Friday, December 19th, 2008 | Author: Michael

Everyone is aware that the world is in the grips of a global recession and with major retail companies like Woolworths in deep trouble, it is no wonder that everyone is concerned. The future prospects are not good for many retail businesses as they are in a situation where the banks that were once happy to lend them money have turned round and said no. This is because retail business customers are now considered to be high risk, which can cause big issues for small shops as they rely on the banks for their cash flow. This means that most of these businesses have their cash tied up in stock and this means they either have to drop their prices in order to sell the stock quickly or cancel undelivered orders from their suppliers.

A solution to the current global financial crisis is to try and get customers to buy more and this is why many businesses are now trying to come up with a business growth plan in order to survive. Lots of businesses are now selling off a lot of their products at reduced rates so that they can free up some of their funds in order to pay off important bills and to keep their creditors happy. The problem with this is that lots of people will now wait until prices have dropped right down, rather than spending money now when the businesses need it. This means that shoppers tend to only spend money on products that they believe that they have to have.

The signs are showing that consumers are becoming more sensible with their cash. A recent report said that Manchester restaurants and takeaways were still doing well and that the reason for this was because consumers were still ordering food but were going for the cheaper option. Instead of ordering food from big brand names such as Dominos they are opting to go to local Manchester restaurants because these cost around 20% less.

It seems that consumers are still happy to spend money but they will only spend it on things that they can rationalise, this will mean that they will spend money on bills, food and health products as well as gifts for certain times of year. They will also still spend money on special occasions such as weddings because these are likely to be once in a lifetime experience and no man is going to deny his daughter the castle wedding she has always dreamed of. People are also prepared to spend money on gifts for weddings especially when it comes to jewellery such as mens and ladies cufflinks.

 

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